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Apprenticeships at L&F

Business to Business Sales Professional Level 6 (Integrated Degree)


Course Summary

A Business to Business (B2B) Sales Professional is responsible for delivering value to business customers, including corporate, public sector, SME, not-for-profit organisations as well as their own organisation. In addition, the individual may work in a national or international environment. It is a multi-faceted role which includes leading on long term, complex propositions, such as multiple pricing options or which may interface to procurement specialists. Using insights, critical thinking and commercial judgement they deliver commercial benefit to a number of customers or a complex, high value account.


Commercially astute, they strategically and financially manage customer accounts, lead cross-functional teams through the sales process and deliver winning solutions and customer satisfaction. Influential, they are adept at understanding the needs of customers and developing strong stakeholder relationships whilst demonstrating strong, ethical practice.

Desired Skills

  • Demonstrating a positive mindset and attitude

  • Effective time management 

  • Promotes great sales practices 

  • Contribute to commercial strategies

  • Able to work independently


Bachelor’s degree (Hons) in Business to Business Sales 

Functional Skills English and Maths (if required)

Course Duration

36 Months 


National Apprenticeship Wage of £4.30


Having successfully completed this qualification, learners will have the opportunity to progress to the following:

  •  Full time position for the right candidate

View Full Job Description On Institute For Apprenticeships

View Assessment Plan

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