Content Creator
Apprenticeship
This occupation is found in employers across all sectors. It is a role that can be found in both creative and non-creative industries. This can be in any business creating content to engage with its audience.
Downloadable Content
The programme in brief
Level 3 Content Creator Apprenticeship Standard
Duration - 15 months & 3 months End-Point-Assessment
Blended approach to delivery which could include webinars, face-to-face, Skype, telephone and online learning
Level 2 Functional Skills where appropriate
Non-levy employer contribution (5%) - £500
Levy paying employer contribution - £10,000
About the course
A Content Creator (also referred to as a Creative Content Assistant) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing.
The content they create can be used as part of media, advertising and marketing campaigns. They have to capture what is exciting about a campaign and design the elements that can be used across media platforms and channels. Junior Content Producers collaborate with designers and developers, using authoring languages to create content for the World Wide Web, which may include video, images, text (or “copy”) and web pages and social media content, so enthusiasm for technology and creating great online experiences is a must.
They can work in advertising, marketing or digital agencies, or in interactive roles for broadcasters. Content Creators may progress into Content Creation/Development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers.
Is this course right for you?
Content creation is a growing industry. From print to screen, content creation is an essential part of any businesses marketing activity. This apprenticeship allows you to develop a broad range of skills in a variety of content creation disciplines.
Typical job roles include:
• Junior Content Producer
• Digital Designer
• Graphic Designer
• Video Producer
• Web Designer
• Copywriter
What you will learn
This apprenticeship usually takes 14 months to complete during which you will participate in training, development and ongoing review activities.
This apprenticeship covers the professional behaviours, knowledge and skills that are required of a Junior Content Producer:
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Analyse the differences between media campaigns aimed at retention, acquisition and conversion of customers for clients
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Identify & recommend the appropriate platform/s or channel/s to use for the media campaign
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Understand the user experience to ensure content is focused on maximising engagement
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Optimise webpage content to ensure high rankings in search engine results
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Use industry-standard tools and content management systems to manage content
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Assist in hosting message boards and engaging with audiences through social media
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Use lessons learned to evaluate the success of the campaign and identify areas for improvement for future campaigns
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How creative content can be used across channels and platforms
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Where content creation fits within a marketing strategy
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The different styles of writing that can be used according to the type of campaign
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How to manage and market their own skills and services
How will I learn?
Our sector expert staff will support you to achieve the apprenticeship. We have highly skilled and knowledgeable staff with significant experience of working in the industry who will be able to share their experiences and support you.
We deliver the programme throughout the year providing you with the flexibility to start the apprenticeship when it meets your needs. All learning is either on a 1-2-1 basis or small group webinars so you have the best experience possible with sector experts.
We have designed a flexible programme which is typically delivered on a 1-2-1 basis and includes:
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Assessment and induction
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Face-to-face sessions (or remote delivery)
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Regular 1-2-1 support (face to face and/or remote)
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Assignments
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Observations
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Ongoing mentoring, coaching and support (including information, advice and guidance)
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Specialist English and/or Maths support (if needed)
You will also record and track your learning progress through your e-portfolio, helping to support and evidence your journey.
There will be an external assessment at the end of the programme, once the apprentice has achieved the ‘gateway’ requirements. This includes achieving the Level 5 Diploma in Leadership and Management for Adult Care. End-point assessment methods, timescales and location
The end-point assessment consists of two distinct assessment methods:
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Observation of leadership
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Professional discussion
The end-point assessment must be completed over a maximum period of three months after the apprentice has met the EPA gateway requirements.
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Level 5 Diploma in Leadership and Management for Adult Care.
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Level 2 English and Maths (If not completed prior to starting the programme). For those with an education, health and care plan, or a legacy statement, the apprentice’s English and Maths requirement is Entry Level 3 at a minimum. For those whose primary language is British Sign Language (BSL), the qualification BSL is an alternative and viable qualification.
Progression
Having successfully completed this qualification, learners will have the opportunity to progress to the following:
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Senior Leader at Level 7
View Full Job Description On Institute For Apprenticeships
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Level 3 Content Creator Apprenticeship Standard.
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Level 2 English and Maths (If not completed prior to starting the programme). For those with an education, health and care plan, or a legacy statement, the apprentice’s English and Maths requirement is Entry Level 3 at a minimum. For those whose primary language is British Sign Language (BSL), the qualification BSL is an alternative and viable qualification.
Progression
You could progress to further or higher education to undertake business, marketing and IT related qualifications, including level 4 higher qualifications, foundation degrees and full degrees. Alternatively this could lead to higher level qualifications in management.
You may choose to study for a professional qualification from the Institute of Direct and Digital Marketing or the Chartered Institute of Marketing. Higher Level job roles could include social media manager, online marketing manager, website content manager, online marketing coordinator, search marketing coordinator.
View Full Job Description On Institute For Apprenticeships
View Assessment Plan
Achievements and progression
End Point Assessment
The EPA will test the entire programme:
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Technical competencies
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Technical knowledge and understanding
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Underpinning skills, attitudes and behaviours
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There's three sets of criteria on which the assessment and grading is made. The what, the how and the with whom.