Digital Marketer
Apprenticeship
As a Digital Marketer Apprentice, help with planning, creating and implementing,impactful marketing campaigns across digital platforms.
Downloadable Content
The programme in brief
Level 3 Digital Marketer Apprenticeship Standard
Duration - 18 months & 3 months End-Point-Assessment
Blended approach to delivery which could include webinars, face-to-face, Skype, telephone and online learning
Level 2 Functional Skills where appropriate
Non-levy employer contribution (5%) - £550
Levy paying employer contribution - £11,000
About the
course
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. This is all part of our digital marketing level 3 apprenticeship.
A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
Is this course right for you?
Digital Marketing is an ever evolving and thriving industry with great career potential and earnings. Doing this apprenticeship will allow you to experience a wide range of Digital Marketing skills, from creating Instagram advertising campaigns to email marketing, Digital Marketer level 3 gives you the opportunity to start an exciting career.
Typical job roles include:
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Digital Marketing Assistant
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Digital Marketing Executive
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Digital Marketing Co-ordinator
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Campaign Executive
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Social Media Executive
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Email Marketing Assistant
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Content Co-ordinator
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SEO Executive
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Analytics Executive
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Digital Marketing Technologist
What you will learn
Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You’ll finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.
Your training will include:
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Social media usage in a professional setting
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Constructing social media campaigns
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Risk, Reputation, and Crisis Management in Social Media
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AdvertisingManagement of projects
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Optimisation for search engines
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Email promotion
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Management of content
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Metrics, Analytics, Reports and Optimisation for SEO writing
How will I learn?
Our sector expert staff will support you to achieve the apprenticeship. We have highly skilled and knowledgeable staff with significant experience of working in the industry who will be able to share their experiences and support you.
We deliver the programme throughout the year providing you with the flexibility to start the apprenticeship when it meets your needs. All learning is either on a 1-2-1 basis or small group webinars so you have the best experience possible with sector experts.
We have designed a flexible programme which is typically delivered on a 1-2-1 basis and includes:
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Assessment and induction
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Face-to-face sessions (or remote delivery)
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Regular 1-2-1 support (face to face and/or remote)
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Assignments
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Observations
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Ongoing mentoring, coaching and support (including information, advice and guidance)
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Specialist English and/or Maths support (if needed)
You will also record and track your learning progress through your e-portfolio, helping to support and evidence your journey.
There will be an external assessment at the end of the programme, once the apprentice has achieved the ‘gateway’ requirements. This includes achieving the Level 5 Diploma in Leadership and Management for Adult Care. End-point assessment methods, timescales and location
The end-point assessment consists of two distinct assessment methods:
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Observation of leadership
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Professional discussion
The end-point assessment must be completed over a maximum period of three months after the apprentice has met the EPA gateway requirements.
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Level 5 Diploma in Leadership and Management for Adult Care.
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Level 2 English and Maths (If not completed prior to starting the programme). For those with an education, health and care plan, or a legacy statement, the apprentice’s English and Maths requirement is Entry Level 3 at a minimum. For those whose primary language is British Sign Language (BSL), the qualification BSL is an alternative and viable qualification.
Progression
Having successfully completed this qualification, learners will have the opportunity to progress to the following:
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Senior Leader at Level 7
View Full Job Description On Institute For Apprenticeships
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Digital Marketer Level 3 Standard
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Award in Principles of Coding
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Google Analytics IQ
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DOT Native Certification
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Certificate in Principles of Marketing or Certificate in Digital Marketing
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Level 2 English and Maths (If not completed prior to starting the programme). For those with an education, health and care plan, or a legacy statement, the apprentice’s English and Maths requirement is Entry Level 3 at a minimum. For those whose primary language is British Sign Language (BSL), the qualification BSL is an alternative and viable qualification.
Progression
Apprenticeship progression routes are also available to Learners with options like the L4 Marketing Executive and then L6 Marketing Manager.
View Full Job Description On Institute For Apprenticeships
View Assessment Plan
Achievements and progression
End Point Assessment
The EPA will test the entire programme:
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Technical competencies
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Technical knowledge and understanding
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Underpinning skills, attitudes and behaviours
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There's three sets of criteria on which the assessment and grading is made. The what, the how and the with whom.