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Apprenticeships at L&F

Junior Content Producer Level 3


Course Summary

A Junior Content Producer (also referred to as a Creative Content Assistant) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing.


The content they create can be used as part of media, advertising and marketing campaigns. They have to capture what is exciting about a campaign and design the elements that can be used across media platforms and channels. Junior Content Producers collaborate with designers and developers, using authoring languages to create content for the World Wide Web, which may include video, images, text (or “copy”) and web pages and social media content, so an enthusiasm for technology and creating great online experiences is a must.


They can work in advertising, marketing or digital agencies, or in interactive roles for broadcasters. Junior Content Producers may progress into Content Creation/Development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers.

Desired Skills

  • Present ideas, pitches and proposals for creative content

  • Operate effectively within the production workflow

  • Ensure content is accessible to all end users

  • Identify the appropriate platform/s or channel/s to use for the media campaign

  • Work within a budget allocation for a brief


Junior Content Producer Level 3

Functional Skills English and Maths (if required)

Course Duration

12 Months 


National Apprenticeship Wage of £4.30


Having successfully completed this qualification, learners will have the opportunity to progress to the following:

  • Digital Marketer Level 6 (Integrated Degree) 

  • Full time position for the right candidate

View Full Job Description On Institute For Apprenticeships

View Assessment Plan

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